FLAKE CIGARETTE

 

TOBACCO CAUSES PAINFUL DEATH

            

Flake is a classic Indian cigarette brand that has been in the market for over a century.  

 

Flake is sold in a no multititude of verieties, This brand is owned, manufactured and marketed by ITC Limited.

  

ITC In India

          

ITC launched the brand Flake in india.Initial advertisements were targeted towards adult male SEC A category smokers.

 

after the introduction of light as a category, the brand introduced Honeydew smooth -giving the brand a recognizable differentiator with a dew drop symbol.

with smoothness being the biggest uniqueselling proposition, 

the brand used symbols like the silk scarf, feather,paint                                         brush,violin,marble vase,hour glass, and shell as visuals to reiterate and associate backwith smoothness.

         

After this, the brand reinvented its image and positioning with a new compaign that moved away from the well-established Honeydew compaign.This was the Go smooth compaign.

 

 Marketing

    

Many poster advertisements have been made for Flake cigarettes,especially in      india.

                                                                      

Markets

 

 Flake is mainly sold in india. it was exported to canada,jamaica,ireland,

the United kingdom,the netherlands,Germany,Switzerland,Egypt,south africa, itc 

 

Products 

 

The brand has Flake, A 10-pack of Flake quad-core cigarettes costs 2028 is Rs.50.

As of 2021, Flake has been targeting young adult smokers.ITC has launched its 10-pack Rs60